Insight TV inks content licensing deal with iQIYI | Deals | News | Rapid TV News
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Adventure sports, travel and lifestyle programming channel provider and content producer Insight TV has signed what it describes as an ‘extensive’ content licensing deal with China’s video streaming giant iQIYI.
SuperCarBlondie 30June2020
With over 560 million monthly active users, of which 106 million are subscribers, iQIYI is China’s leading video streaming service and the deal will see Insight TV’s content become available on all of iQIYI’s ad-supported tier operated platforms, websites, and its affiliated companies.

Under the terms of the 12-month agreement, Insight TV will roll out 125 episodes of its library of original content as stand-alone titles on iQIYI. Both parties will review on a quarterly basis the portfolio performance and exchange titles accordingly. Among the popular Insight TV shows to be featured are Born To, Droners, Morbidelli Rising and Supercar Blondie: Living the Dream (pictured). All programmes will be shown in HD format in the original English language with simplified Chinese subtitles.

“The deal with iQIYI marks the first we’ve done with a video streaming platform in China and it is definitely the biggest single distribution deal we’ve done in terms of reach,” remarked Insight TV CEO Rian Bester commenting on the deal. “iQIYI’s app is easy to download for PC, digital TV and mobile terminals and appeals to the market’s massive millennial and Gen-Z population. As Insight TV’s content fits squarely within their target audience, we anticipate that young Chinese viewers will relate to and enjoy the personal stories of adventure lovers and thrill seekers from around the world.”