Watch Brasil takes leap with Jump personalisation technology | Infrastructure | News | Rapid TV News
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Using machine learning and business analytics, streaming provider Watch Brasil has deployed the Jump Data-Driven Video Deep Recommender solution to enhance content discovery and personalised recommendations.

Junp Watch 3June2020Watch Brasil offers exclusive services for Internet providers, offering subscribers films, TV series, documentaries, and children’s content, Watch Brasil has implemented a structure that adds value to Internet providers by using high performance technologies based on machine learning and data driven business analytics.

The company was recently chosen to collaborate with Brazilian UOL (Grupo Folha), which announced its debut in the OTT market with the launch of its new SVOD platform, UOL Play. Watch Brasil was selected to provide the technology platform to support the new product and will incorporate the Jump Deep Recommender solution into its video service technology stack in order to include functionality that will increase customer retention, personalisation, engagement and marketing effectiveness.

Jump’s machine learning-powered content recommendation tool supports video content personalization. After tracking and analysing user content consumption and content similarity patterns, it will provide recommendations for Watch Brasil’s customer base.

“We are witnessing a perfect storm in the video industry: unparalleled consumption as people spend more time in front of their screens; intense competition with
new entrants of all sizes; and a proliferation of artificial intelligence technology. All of this is completely changing the video market as we know it,” commented Jerónimo Macanás, CEO and co-founder of Jump.

“We love that we are in a position to help fuel innovation, teaming with Watch Brasil to successfully address key industry challenges through personalisation and content recommendation and discovery. We are fully committed to contributing to the improvement of Watch Brasil’s business through the effective use of its business data.”

“Jump’s Deep Recommender Technology is a widely comprehensive solution and strongly assertive for our clients,” added Mauricio Almeida, co-founder at Watch Brasil. “Having highly precise recommendations results in a greater user experience. In addition, its tools allow us to manage audience segmentation for marketing campaigns, personalise the experience, providing a boost to user engagement on social media. All this helps increase retention and reduce churn, which is fundamental to any VOD business”