In a move designed to simplify the route-to-market for broadcasters and video service providers wishing to monetise OTT streams, Scandinavian IPTV and OTT middleware provider Nordija has finalised integration with UK-based dynamic ad insertion solution provider Yospace.
The integration has been done in order to work together on the project for Telenor Sweden which is launching a new TV- and media platform.
Yospace commercial director Ed New added: “I am delighted to work together with Nordija on the project for Telenor Sweden [which] is launching a new TV- and media platform. Enabling ad insertion across live channels allows advertising across live streams and on-demand content to be curated to the interests of the individual viewer.”
Claiming to offer a strong reputation for its performance and innovative technology, Yospace will apply its server-side dynamic ad insertion technology in both live and VOD streams. The company adds that pre-integration with its technology brings monetisation opportunities to Nordija´s customers' by delivering ads across multiple devices and platforms in the most efficient way possible.
“With increased demand from our customers, we have been looking for a flexible ad insertion tool to be deployed with our platform in the HTML-5 players,” explained Nordija VP product management Peter Røder Kristensen. “Today, we are proud to be enhancing this partnership with Yospace, providing our mutual customers with an easy and friction-free dynamic ad substitution experience, effective on the devices running the Nordija fokusOn platform.”Yospace commercial director Ed New added: “I am delighted to work together with Nordija on the project for Telenor Sweden [which] is launching a new TV- and media platform. Enabling ad insertion across live channels allows advertising across live streams and on-demand content to be curated to the interests of the individual viewer.”
