Massive average US weekly Netflix usage spike since start of Covid-19 pandemic | Media Analysis | Business | News | Rapid TV News
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Since shelter at home orders were first announced in the United States, there has been a 72% increase in the number of Netflix subscriber profiles that were used to stream video each week says research from the NPD Group.
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Overall the study found that the more populous regions with higher Covid-19 caseloads experienced higher streaming growth, as DVD and Blu-ray Disc sales rose in areas with less density and fewer cases.

Using information from its Subscription Video Track service, NPD compared the NY Tri-State region of New York, New Jersey and Connecticut with the remainder of the United States. While these two geographic areas experienced similar double-digit increases in the average number of weekly viewing profiles, there was a distinct difference in time spent streaming content from Netflix. In the Tri-State area, the average amount of time each Netflix profile was used to stream video on a weekly basis rose 37% after shelter-in-place orders were issued on March 21, 2020, 10 percentage points higher than the rest of the country.

By contrast, the less densely populated regions in the US, often with lower numbers of Covid-19 cases and less stringent stay-at-home policies, drove up DVD and Blu-ray Disc unit sales growth.

Since the middle of March 2020, video disc sales in the populous, and hardest hit, areas of New England and the Mid-Atlantic Census Divisions were down 2% and 3% respectively, compared with the average weekly sales in January and February. Comparatively, disc unit sales in less populated areas with fewer than a million residents increased nearly two times faster than more densely populated areas.

“While entertainment is not essential for survival, it’s still an essential way to stay sane, while people shelter at home,” said John Buffone, executive director, industry analyst at The NPD Group. “There have been notable streaming video preference shifts toward escapist titles and family programming that viewers are bingeing on to keep themselves entertained. It’s very encouraging to see so much DVD and Blu-ray Disc sales activity happening in these regions, demonstrating consumers’ appetite for quality entertainment.”