SVOD, AVOD usage surge continues through April | Ratings/Measurement | News | Rapid TV News
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As clearly demonstrated by the 15.77 million extra customers that Netflix added during the first quarter of 2020, the Covid-19 outbreak has seen a massive spike in subscription video-on-demand services and it is the same case for the advertising-funded VOD equivalent says data from Reelgood.

Reelgood VOD 22April2020Based on exclusive first-party data collected from the film and TV streaming search engine service’s nearly four million users and tracking a period from 16 March to 19 April 2020, Reelgood found that by looking at playback or streaming activity for subscription VOD (SVOD) services, for every 100 click plays for SVOD services in the first week of March, there are now 517 click plays. This meant that viewership across all subscription (SVOD) services had risen by 417% at the end of the time period compared with the start. Viewership across all free ad-supported (AVOD) platforms was up by 148%, with or every 100 click plays in the beginning of March, there were now 248.

To nobody’s surprise, the SVOD juggernaut that is Netflix ended up on 19 April as the most popular streaming service, with a total playback share of 42.3%, while Tubi, recently acquired by Fox, reigned supreme in the world of free ad-supported streaming services, snagging more than a quarter of all AVOD playback from 2 March to 18 April. Following Netflix in the all streaming stakes came Prime Video with 21.91%, Hulu up next with 17.11%. Disney+ then followed with 4.73% and Tubi surprisingly came in fifth with 3.68%. This was more than twice the share of Apple TV+ and 30% higher than HBO’s.

Overall, SVOD accounted for 44.46% of all streaming viewership in the test period, followed by AVOD on 28.625, TV everywhere with 17.10% and TVOD ( that is rental and purchases) on 9.82%

Looking at SVOD alone, Netflix was the big winner with 33.67% of all SVOD playback from 2 March to 19 April. In second place was Prime Video with 23.9%; Hulu third with 19.04%; Disney+ on 6.21%, HBO, 3.77%; and Apple TV+ with 0.55%. In AVOD, Tubi’s 25.16% share dominated playback for the past seven weeks, with Sony Crackle next on 12.04%. IMDb TV then followed with 11.45%; Vudu 9.59%; and Popcornflix with a share of 4.47%. other products with a share of less than 1% accounted for as much as 37.29% of the AVOD market.

Commenting on the VOD market data that it found, Reelgood said that given the current state of things and with most of the US under lockdown, it was definitely no surprise that online video streaming growing in ways we’ve never before witnessed. “With sports stadiums, concert halls, and movie theaters shuttered for a month — streaming services are the bittersweet beneficiaries of social distancing and sheltering at home,” observed Reelgood chief business officer Dietrich von Behren. “Our unique viewership data reveals increased consumption patterns while also bringing to light the most popular contenders at the moment.”