East Euro OTT revenues to ratchet upwards over next five years | OTT | News | Rapid TV News
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A study by Digital TV Research into the over-the-top (OTT) TV market in Eastern Europe has found that revenues from TV episodes and films in 22 countries in the region will reach $3.58 billion in 2025, nearly triple that collected in 2019.

DigTVRes EastEuro 16April2020The study predicted that Russia and Poland will account for two-thirds of the total by 2025, with Russia alone contributing 40% of the region’s OTT revenues, with Poland generating a further 27%.

When looking at the subscription video-on-demand arena, Poland will remain the SVOD revenue leader despite have a significantly lower population than Russia where operators charge less than their Polish equivalents. Indeed Russia has more SVOD subscriptions than Poland.

For all that, Digital TV Research’s Eastern Europe OTT TV and Video Forecasts report predicts that SVOD revenues will reach $2.05 billion by 2025, 57% of total OTT revenues, and up from $766 million in 2019 (54%). Russia’s SVOD revenues are set to reach $610 million by 2025, 30% of the regional total. Poland will provide another $687 million (34%). Russia and Poland’s joint share will fall from 74% in 2019; revealing stronger growth in other countries.