Peacock premium shows colours with Xfinity X1, Flex preview | VOD | News | Rapid TV News
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The latest addition to the burgeoning direct-to-consumer arena has arrived with the early preview of the premium tier of Comcast’s ad-supported subscription streaming service Peacock before its launch across the US on 15 July.

peacock logo 17Jan2020Included at no additional cost to Comcast Xfinity X1Xfinity X1 and Flex customers and available immediately, Peacock Premium offers over 15,000 hours of the blockbuster and classic films and series from NBCUniversal and Beyond including series like 30 Rock, Parks and Recreation, Two and a Half Men, Yellowstone and the Law & Order brands, and films Like Jurassic Park and Shrek.

Rolling out over the next few weeks, X1 and Flex customers can start streaming by simply saying “Peacock” into the Xfinity Voice Remote. X1 customers can also browse Peacock programming editorially integrated throughout the X1 guide, alongside live TV and on-demand shows and films included with their Xfinity TV subscription, and other streaming services available on X1.

The July launch includes a free tier featuring more than 7,500 hours of movies and shows that will be accessible to all across mobile, web and popular connected TV platforms. At this time, Peacock Premium will also be available for $4.99 per month on leading connected devices, as well as an ad-free tier for an additional $5.00 per month. All Peacock programming is supported by a first-of-its-kind advertising experience, featuring approximately five minutes of commercials or less per hour.

Explaining the reasons for launch the preview version now, Comcast noted that with the majority of the US currently at home, it had seen a 50% year-over-year increase in on-demand video consumption and voice remote searches for free content up nearly 250% annually.

“Now more than ever there is a need for a free quality streaming service that can provide viewers with both the information they need to stay informed and entertainment they seek to escape the moment,” said Matt Strauss, chairman of Peacock and NBCUniversal Digital Enterprises. “With Peacock, we will deliver many of the best movies and TV shows of our time  — as well as timely news and topical programming—and do our part to bring people together through the power of entertainment.”

Assessing the prospects for the offer, research from US TV and movie tracking app TV Time, found that among people who are aware of Peacock (35%), twenty-six percent said they are likely to subscribe with current NBC shows the biggest draw.

TV time surveyed 4,185 U.S users of its app from 28 February to 6 March and just over half (51%) of total respondents said they were most interested in accessing and viewing currently airing NBCU shows on Peacock. This said TV Time could be attributed to the prevalence of cord-cutting, whereby many consumers have dropped traditional cable/telco/DTH services and don’t have access to live broadcast content. Only 29% expressed interest in live sports, indicating Peacock may find success without having live sports or the Olympics at launch in July due to Covid-19.

Among total respondents, consumers were more inclined to say they would select the lower-priced tiers, either Peacock Free (45%) or the cheaper Peacock Ad-Supported (26%) model, versus the pricier Peacock Premium option (30%. This said TV Time indicated that people were leaning towards an AVOD model as they have so many SVOD subscriptions already.