Produced by Sid Gentle Films Ltd for BBC America and distributed by Endeavor Content, the award-winning hit show stars Sandra Oh and Jodie Comer and the third season of the drama continues the story of two women with brutal pasts, addicted to each other but now trying desperately to live their lives without their drug of choice. For Villanelle (Comer), the assassin without a job, Eve (Oh) is dead. For Eve, the ex-MI6 operative hiding in plain sight, Villanelle will never find her. All seems fine until a shocking and personal death sets them on a collision course yet again.

Killing Eve is the BBC iPlayer’s biggest non-continuous drama programme of all-time with nearly 110 million requests to view both series one and two to date.

Parrot Analytics has tracked demand for Killing Eve prior to each new season’s launch. Prior to its Season 1 debut, demand for the series was negligible and Interest leading up to Season 2’s premiere was much higher at approximately 20 times the average show. Since the premiere of Season 2, Killing Eve has maintained its pre-release demand momentum.

Parrott has now found that compared with the premiere day demand of Season 2, UK demand for the current season on premiere day of 13 April was up 29% with pre-release demand for Season 3 on a similar level to that for Season 2 until 27 March when there was a 79% increase. This was the day after it was announced that the third season would be moved up by two weeks due to the Coronavirus pandemic.

“Having a shorter lead time to promote a season premiere means less time to stir up interest, but the excitement generated by the announcement that the new season would be earlier than originally planned put Killing Eve Season 3 on track to top its previous successful season,” noted Parrot Analytics EMEA partnership director Steve Langdon. “It was a highly effective and successful marketing and launch strategy.”