ITV Hub viewing surges year-on-year | Ratings/Measurement | News | Rapid TV News
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Just as with other on-demand and catch-up services right now, the ITV Hub has reported achieving an uplift in both reach and consumption hours for the first three months of 2020.
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Data released by ITV, the UK’s leading commercial broadcaster, has shown that year-on-year consumption hours have increased by 82%, while monthly reach on the platform has risen by 40%. ITV Hub plus, ITV’s ad-free service, has also grown 80% since the same period last year.

The figures also released for March 2020 reveal how the Hub has witnessed a 49% annual increase in simulcast viewing, owing said ITV to a strong schedule across programme genres. Additionally, viewing across connected TV devices has risen by 35%.

The current ten most viewed shows across the ITV Hub were found to be much-talked about drama series Liar (pictured), flagship soaps Coronation Street and Emmerdale, Belgravia, Sam & Billie: The Mummy Diaries, Ibiza Weekender, Ant and Dec’s Saturday Night Takeaway, The Trouble with Maggie Cole, Family Guy and The Good Karma Hospital.

Both drama and news and current affairs content boosted the service’s catch up and simulcast audience figures in the past month, with catch up across drama up 26% year on year, further to the recent success of the second series of Liar. Meanwhile simulcast viewing between the hours of 06:00am and 09:00am has increased by 55%, driven by Good Morning Britain’s ongoing news coverage around the Coronavirus.

Steve Forde, director of digital products, ITV, said “The recent uplift in the first quarter for the ITV Hub and Hub plus in both reach and consumption is hugely encouraging, as we continue to evolve the platforms and look at new ways to enhance our content.”

As part of a broadened content offering, the ITV Hub has just debuted a brand new Britain’s Got Talent spin off, Britain’s Got Talent: Unseen, made exclusively for the platform. To supplement a Summer without the Euros football tournament which has been postponed for a year due to the Covid-19 outbreak, the Hub will also be showing every match from the legendary Euro 96 football tournament in May.