Coronavirus: lockdowns drive Netflix network surge | Ratings/Measurement | News | Rapid TV News
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More evidence of the extent to which masses of populations spending more time at home have flocked to leading subscription video-on-demand service Netflix has been revealed by analysis from network providers and entertainment search engines.

NetflixUK 5Nov2018A survey by the Reelgood film and TV streaming search engine service, based on playback/streams initiated from 16 March to 5 April, found that Netflix was undeniably the most popular streaming service among consumers right now, snagging a share of almost 42% of all total playback for the past three weeks. Prime Video follows with 22.13%, Hulu 17.19%. Though hugely popular in terms of downloads, the Reelgood data showed that Disney+ is not even close with only 4.81% share.

The streaming service aggregator  added that its sign-ups increased by went up by 99.3% by 7 April compared with the first week of March with California responsible for the biggest percentage, 13.30% of all sign-ups within the past three said that by 5 April streaming activity more than doubled this week compared to the first week of March, more specifically, a 101% increase in streams/playback. Consumers were also officially streaming more content during business hours versus off hours. For the last seven days, Reelgood logged 51% of all playbacks between 08:00 and 18:00 each day.

A study from freemium virtual private network (VPN) provider ZoogVPN revealed that usage of its services have seen a substantial rise since lockdowns were announced, with the emergence of uniting individual them into online communities and "watch parties" on Netflix, nearly doubling the usage of virtual private networks up 180%, compared with the pre-pandemic period. ZoogVPN also found that in the first weeks of March, time spent on streaming platforms grew by 34%, with the average viewing time rising from 116.4 billion minutes per week to 156.1 billion.

“For most, social distancing has been an incredible strain emotionally. That’s why people are uniting to fight loneliness and depression online, where they can gather into communities or use VPNs to access content from their home countries,” said ZoogVPN CEO George Aga.