Fantasy drama, animation viewing rise as talk and reality shows fall in lock-down | Ratings/Measurement | News | Rapid TV News
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In a study of which genres of programming have become the most in-demand since the Covid-19 lockdowns began in the US and Europe, Parrot Analytics has revealed differences in genre trends between the US and Europe, as well as between specific European markets.
Parrott Game of Thrones 8April2020
The content demand data and analytics firm tracked increases and decreases in demand for various content genres since the global Covid-19 pandemic gave rise to lockdowns around the world. Parrot Analytics’ measurement of global demand for television shows includes social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms. The metric represents the total audience demand being expressed for any title across all platforms, in any market, around the world.

For the US study, it compared the two weeks before 16 March, to the two weeks after, to gauge the increases and decreases in particular genres and sub-genres of content. In the US, demand for fantasy drama increased the most, followed by school age content and teen sitcoms. one of the genres that decreased in demand the most was late night talk shows.

The top three shows in the fantasy drama category over the period were Game of Thrones (pictured), Roswell New Mexico and Motherland: Fort Salem. Among the largest decliners in demand were shows that had production disrupted by Covid-19, such as Saturday Night Live, the late night talk shows and reality shows like The Bachelorette.

For the European study, Parrot Analytics looked at the two weeks before 9 March compared with the two weeks after. Across Europe, demand for action animation and children’s content increased the most, while crime dramas and sitcoms decreased the most.

The European study also broke down the differences in demand within specific European markets. In Italy, the European country hardest hit by Covid-19, demand for Thrillers and comfort viewing content genres like romantic drama, nature documentary and musical drama rose the most. Demand for sitcoms decreased the most. In France, the teen sitcom genre increased the most in demand, but demand for crime drama significantly dropped, while across The English Channel, the UK showed a was a surge in demand for action animation and a decline in demand for crime drama. In Germany and Spain demand for apocalyptic drama surged, while demand for Crime Drama plummeted.

“For the US and Europe we can see that viewers staying at home during the lockdowns are consuming more escapist content like Fantasy Drama and Action Animation, which stands to reason,” said Steve Langdon, director of EMEA for Parrot Analytics. “But there are more complex behaviours at play for some of the increases in demand. Take Apocalyptic Drama in the US and Italy, for example. These are the kinds of shows that you wouldn’t expect to be widely viewed during a crisis like this, but they actually showed an increase in weekly demand just ahead of the lockdown date in both countries.”