Quibi kicks off with just over 300,000 day-one downloads | Mobile | News | Rapid TV News
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After months of build up and no little hype, the Quibi millennial-focussed short-form premium mobile TV streaming service has finally arrived but to somewhat underwhelming effect.
Quibi screenshot 7April2020
Founded by former Disney chairman Jeffrey Katzenberg and ex HP and eBay CEO Meg Whitman, Quibi has committed to spending in its first year over $600 million on content covering scripted and original entertainment, sports and news. It has inked deals with the likes of NBCUniversal, and its Spanish-speaking subsidiary Telemundo, The Weather Channel and ESPN and offers shows starring Liam Hemsworth, Jennifer Lopez, Kevin Hart, Chrissy Teigen, and Kaitlin Olson.

In March 2020 Quibi closed a second round of financing worth $750 million, bringing its total investment to $1.75 billion and the service boast a number of unique user experience features. In particular features includce Turnstile which allows  videos to run across an entire mobile screen whether in portrait and landscape mode. This is designed to enable producers to make more creative decisions regarding characterisation

Yet for all of the investment, content and technology, preliminary estimates from Sensor Tower’s Store Intelligence platform reveal that more than 300,000 mobile users in the service’s launch markets of the US and Canada installed the app on 6 April. This positions Quibi as attracting just 7.5% of the approximately 4 million installs seen by Disney+ in the U.S. and Canada when it launched there on 12 November 2019. HBO NOW, in comparison, was installed approximately 45,000 times at its launch on 7 April 2015, five days ahead of the Game of Thrones season five premiere.

Sensor Tower adds that Quibi’s release figures were bolstered by a lengthy pre-order period, effectively front-loading a significant number of downloads into its launch day. Months before launch, at CES 2020, industry anlysts questioned whether the offer will achieve its ambitions.questioned whether the offer will achieve its ambitions.