ViacomCBS acquires Ananey Communications Group | Media Investment | Business
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Following its acquisition of a minority stake in the company in December 2016, ViacomCBS Networks International (VCNI), has bought the shares that it did not own in Israeli content producer and pay-TV channel provider Ananey Communications Group.

Ananey Orly Atlas Katz 6April2020A long-standing commercial partner for VCNI in Israel, Ananey Communications owns and operates six local pay-TV channels for which it produces a range of youth, children’s, lifestyle and entertainment content. It also manages and operates under licence local versions of VCNI’s flagship pay-TV brands, including MTV, Comedy Central, Nick Jr. and Nickelodeon, as well as representing an additional seven VCNI channels for affiliate sales in Israel. As well as producing content for its own and VCNI’s channels in Israel, Ananey also produces for third parties both in Israel and internationally. Its hit teen drama, Greenhouse Academy, has been renewed for a fourth global season on Netflix.

David Lynn, president and CEO, VCNI, described the takeover a logical next step to cement and enhance the partnership his company had with Ananey and to secure and scale our position in the Israeli market. “Ananey is a well-established and successful producer of local and global content and it is a strong fit with the rest of our international networks and studios business,” commented. “I’m excited by the potential to scale its ideas and formats, to exploit its content pipeline and library and to tap into its production expertise for our TV networks and streaming services in other territories.”

As a result of the deal, Ananey will now be consolidated into VCNI, with its chief executive officer, Orly Atlas-Katz (pictured) reporting to Maria Kyriacou, president of VCNI’s operations across Australia, Israel and the UK. “This is an exciting day for me personally, but even more so professionally, as one who represents a large group of individuals dedicated to the production of high-quality content and first-rate productions,” Atlas-Katz remarked. “This a vote of confidence on behalf of ViacomCBS, not only in us as a company, but also in Israeli content and creators. I'm positive that this a giant step forward for the local market and a boost to its ability to distribute content outside Israeli borders."

Ananey’s founder and chairman, Udi Miron, will stay on in a new role as special advisor to Ananey Communications Group and will also act as general partner of a newly formed venture capital fund, Gazella – New Media Experience, that he and VCNI will jointly invest in. The fund will focus its investment in Israeli media and technology related businesses. “The fund will bring fresh investment to the Israeli market, specifically to companies using technology to create new forms of content,” he remarked. “As for myself, the role as General Partner in this new fund marks the next step in my long and fascinating journey through the Israeli field of broadcast and production.”