Midco selects SeaChange to monetise streaming services | Infrastructure | News | Rapid TV News
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Midwest US cable and telecom provider Midco has expanded its relationship with long-term supplier SeaChange International to the increased demands of its customers for the latest cable and telecommunication services.

midcosn 3April2020Midco has been providing services since 1931 and currently. It currently serves 400,000 homes and business in more than 400 communities in Kansas, Minnesota, North Dakota, South Dakota and Wisconsin. The company’s strategy to Midco will deploy 10G broadband by 2025, what it says is the next great leap forward for service providers, while at the same time expanding its fixed wireless network to rural areas. The company also delivers cable TV including regional sports network MidcoSN, voice, data centre and advertising services, plus wholesale networking solutions.

The new deal will see the implementation of the SeaChange Framework solution which is claimed to enable significant savings on infrastructure as opposed to operating separate linear and OTT workflows. The converged, cross-platform video delivery technology includes integrated, cross-platform advertising for cable and IP video that supports national, regional, and zone-based dynamic insertion.

By using existing linear broadcast ad insertion infrastructure, says SeaChange, customers can include new linear OTT streaming ad insertion. “SeaChange has long provided the infrastructure to monetise Midco’s cable solution, and we’re excited to make this cross-platform revenue stream available to them,” commented chief commercial officer Chad Hassler. “Video delivery providers are looking for ways to combat increasing content costs. By working with SeaChange, Midco inserts over ten thousand advertisements per day.”

“The SeaChange Framework allows us to bridge our current broadcast linear systems with our next-generation streaming services,” added John Pederson, CTO of Midco. “[The] technology not only facilitates great online video service, but also reduces our investment in infrastructure and content.”