Coronavirus: global streaming skyrockets in March | Media Analysis | Business
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The Covid-19 outbreak has had an almost immediate impact on consumption patterns and engagement across streaming and social media in the US, with marked differences in the past month alone says Conviva in a study from Coronavirus.
conviva 2April2020
The online video insights and intelligence firm publishes a quarterly analyst of the streaming industry and in its last round-up for the fourth quarter of 2019 found just how much consumers had been motivated by new streaming services such as Disney+ and Apple TV+ and the convenience of on-demand.

To understand the recent impact of Covid-19, in its Streaming in the Time of Coronavirus report Conviva analysed global streaming data from the 21-day period between 3–23 March comparing the last seven-period to the previous two. It found that on a global scale, streaming jumped more than 20% as compared with the previous two weeks and nearly 15% as opposed to the previous week.

Reflecting other analyses which have revealed a new normal for TV viewing, Conviva found that primetime has shifted earlier and that as viewers watched throughout the day, rather than just tuning in for the evening primetime, daytime viewing jumped nearly 40% as compared the prior two weeks. As more viewers stayed home, watching throughout the day, the primetime peak shifted with viewing spread more evenly across more hours of the day. The daytime viewing hours of 10:00-17:00 rose significantly, nearly 40% overall, with a peak increase in time spent streaming of 43% for the 11:00 hour as compared with the prior two weeks.

Conversely, primetime viewing experienced a drop in time spent, with 20:00-23:00 down 2% over the same time period. The off-hours viewing spilled into early morning hours which were up 26% and early fringe, up 20%. Meanwhile, late fringe and overnight stayed relatively static.

The increase was led by the Americas and Oceania, up nearly 27% each, as well as Africa, up nearly 33% as compared to two weeks prior. Europe saw a smaller lift as compared to two weeks prior, up only 2.2% over the same time period, but has seen larger increases in recent days with the launch of Disney+ in key markets such as the UK, Germany, Spain and Italy. By contrast, Asia historically a mobile-first streaming market, netted a decline, down 10% as viewers stayed home.

Interestingly, social media has become the platform for local news in the US, in particular Facebook. Local news accounts in the US tallied the largest increase in viewing over the past 30 days with an increase of 118% in average views per video and total video views up 247%. Among local news posts, Facebook saw the largest increase, up 19%. Among global news outlets, YouTube tallied the largest increase in videos, up 25%, but saw a significant decrease in the output of local news content, down 18%. Engagements were also up on social news with Twitter leading in engagement with 150% increase in average engagements per video for global news accounts and 196% increase in average engagements per video for local news accounts in the US.

Concluding, Streaming in the Time of Coronavirus stated that TV has long been a way to connect and that masses were turning to the TV in new ways. Conviva added that in the best of times, streaming and social media add value to our daily lives. In this moment, the choice of information or distraction is a welcome one. But either is the correct choice for those of us following the moral imperative to stay home.