Disney+ off to a flying start across Europe with 5MN downloads | Mobile | News | Rapid TV News
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Just as expected, the Disney+ direct-to-consumer streaming service has made a huge impact already in the first few days of launch since 24 March in the UK,
Ireland, Germany, Italy, Spain, Austria, and Switzerland.
DisneyPlus EMEA Day1 26March2020 lands
According to research from AppAnnie analysing the number of downloads of the Disney+ mobile app in the European territories, the DTC app generated about 5 million downloads across the seven new markets.

The mobile analyst said that with many Europeans on lockdown at home, often with children looking to be entertained, this launch comes at a time when people are even more inclined to stream content. The analyst added that it believed that the service was set to be one of the top streaming apps in the region.

Disney+ includes original titles including The Mandalorian, the epic first-ever live-action Star Wars series; Lady and the Tramp, a live-action re-telling of the 1955 animated classic; High School Musical: The Musical: The Series, the all-new scripted series set at the real-life East High featured in the hit movies; The World According to Jeff Goldblum docu-series from National Geographic; Marvel’s Hero Project; Encore!, executive produced by the multi-talented Kristen Bell; The Imagineering Story a six-part documentary; animated short film collections SparkShorts and Forky Asks A Question from Pixar Animation Studios.

In addition to being available for a number of leading service providers across the region, such as Sky in the UK, Disney+ is on offer from mobile providers such as O2 in the UK, Deutsche Telekom in Germany, Telefónica in Spain and TIM in Italy.

Looking at further growth prospects for the service which smashed all records after its US launch, indeed beyond the company's greatest expectations said Disney, AppAnnie added that France will be coming onstream in April and more Western European markets in the summer of 2020 followed by Latin-America. It anticipated another mobile downstream surge when the service became available in the Asia-Pacific region which it noted included some of the world’s largest mobile first markets for streaming video.