Coronavirus: streaming boxes, connected TV drive surge in US in-home data usage | Media Analysis | Business
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Research from media measurement firm Comscore has revealed the full extent of how in-home data usage in the US has jumped as millions more people work from home and at least 70% of the country’s schools have shut down amid the Covid-19 pandemic.

Comscore Coronavirus data usage 26March2020According to Comscore’s Total Home Panel survey, average in-home data usage in the US from 1–17 March 2020 is up 18% compared with the same time a year ago. The most notable device-level data usage increases seen in March so far are for mobile phones, smart speakers, connected TVs and streaming boxes/sticks which have all seen significant year-over-year upticks.

Indeed the survey shows that gaming console data usage is up 48% year-on-year; smart speakers, 44%; streaming boxes/sticks, 38%; and connected TVs, 37%.

Comscore attributes the increases as likely due to more Americans using the internet on their phones to work from home and all family members interacting with more streaming media while staying home. “If the current quarantines continue across the country, we expect this upward data usage trend to continue, as consumers shift their work, school, information gathering, shopping and entertainment habits amidst the Covid-19 crisis,” said CEO Bill Livek.