MainStreaming joins Microsoft start-up programme | Infrastructure | News | Rapid TV News
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In a move that the streaming technology firm will enable it to integrate with the Azure cloud services ecosystem and open up new opportunities for growth, streaming service provider MainStreaming has been chosen by Microsoft to join its growth programme for start-up businesses.
MainStreaming 25March2020
The Microsoft for Startups programme works with a selection of companies in the scale-up stage around the globe to offer tools, technologies and support to these businesses. MainStreaming was selected as one of these companies, and is currently working alongside Microsoft as a Microsoft Partner to develop video delivery solutions built in Microsoft Azure cloud services.

“At Microsoft, we enjoy working with businesses who are disrupting industries with exciting technology, which is why we've been so excited to have MainStreaming join our ScaleUp programme,” said Amali de Alwis, managing director at Microsoft for Startups UK. “We aim to foster growth and innovation for our partners in an ecosystem that offers the tools they need to succeed.”

MainStreaming believes that inclusion in the programme represents a continuation of sustained momentum since 2019 when it closed the year with successful funding round. With Microsoft, MainStreaming says that it will be able to take advantage of the Azure cloud by integrating it alongside its proprietary video streaming technology and strengthen its offering to support broadcasters and media companies with streaming capability.

“Being accepted into the program is a great result for us and we are extremely excited to be invited to join Microsoft’s programme with the opportunities it opens up for us,” added MainStreaming CEO Antonio Corrado. “We are looking forward to working with Microsoft and seeing how we can incorporate Azure into our solution and how we can integrate MainStreaming into the Microsoft ecosystem to enable broadcasters and media companies to continue offering their customers the best quality of experience.”