APAC sports media market to take $2BN hit from Coronavirus disruption | Major Businesses | Business
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In a base case study assessing how significant the disruption the sports calendar for 2020 will face after the Covid-19 outbreak, Media Partners Asia (MPA) has calculated that Asia-Pacific sports media revenue will drop by US$2.0 billion in 2020 compared with previous estimates.
IPLfinal 14May2019
Indeed, the analyst says the spread of Coronavirus has proved destructive to the 2020 sports calendar with multiple cancellations and postponements even though Asia slowly recovers after the first wave of infections.

Such disruption across the sports ecosystem is unique and is the first of its kind since the emergence of modern sports media contracts. Only weeks ago, MPA’s Asia Pacific Sports Media 2020 report estimated a US$5.7 billion sports-related media revenue generation in 11 key markets in the region for 2020, compared with a US$6.0 billion rights investment by broadcasters and OTT platforms.

MPA expects a 35% drop in sports-related media revenue generation in Asia-Pacific for the 2020 calendar year, effectively implying a US$2.0 billion loss in revenue. This analysis assumes that most of the international properties in basketball, motorsport, tennis, golf and rugby will have a truncated season while European football will likely complete its season. Domestically, MPA assumes a truncated IPL, AFL, NRL, Nippon Professional Baseball and others. The ICC T20 Cricket World Cup is expected to be held to completion in Australia in Q4 2020.

However, MPA expects that up to two-fifths of the 2020 loss could be recovered in 2021 as monetisation and demand improves and when the Tokyo Olympics and the Euro 2020 football championships are held in that year. It adds that in some instances, the growth of direct-to-consumer SVOD sports-based offerings with an ability to subscribe month-on-month, could prove important for the sports ecosystem in key markets.