Banijay sees formats demand grow in Middle East | Programming | News | Rapid TV News
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Distributor Banijay Rights has revealed that its game show Beat Your Host is being adapted for free to air broadcaster MBC, whilst formats Fort Boyard and Strike have become big draws for audiences in the territory with new series set to air later in 2020.
Beat the Star 17March2020
Beat Your Host, will travel to the Middle East for the first time as MBC commissions Cedars ArtProduction (Sabbah Brothers), a leading local production company, to produce a regional version of the format, Beat the Star. Locally entitled, Eghleb El Sakka or Beat El Sakka, the contestants are all Arabic celebrities competing to beat the Egyptian action movie megastar, Ahmad El Sakka. The show will premiere on MBC on 23 April and will air daily during the holy month of Ramadan 2020.

Already adapted in more than ten countries, this studio-based entertainment format from Brainpool has been running in Germany on Pro7 for more than ten years. The host makes a cash wager to a contestant on a challenge, whether it’s playing soccer underwater, answering questions or racing around a BMX course. If the challenger wins, they take home the cash, but if they lose, the money jackpots to the following week.

MBC has also commissioned a second series of the hit Banijay Rights’ knockout format Strike from Egyptian production house, EPRODUCERS. The family gameshow from H2O Productions uses trivia and ten-pin bowling. Two celebrities help a contestant to try and win a big cash prize by answering multiple-choice questions and bowling, but a single mistake and the contestant may leave the show empty-handed.

Celebrating its 30-year anniversary in 2019, Boyard will air another series later this year in Morocco. The format, which now has more than 1700 episodes to its name in 30 territories, including France, Germany, Sweden, Canada, Russia and the UK. An original format of Adventure Line Productions, this adventure reality series sees contestants face a plethora of physical and mental challenges, pushing them to their limits and beyond.

Wellcom Advertising has also secured the rights to Banijay’s 60-minute music reality competition, Popstars, in Algeria. The format has been adapted in more than 40 countries; however this is the first time the format has been licensed for an Algerian audience.

“The appetite for our formats just keeps growing in the Middle East,” commented Samia Moktar, sales manager at Banijay Rights. “It’s really exciting to see new commissions for Strike and Popstars and to witness these shows being adapted for local Middle Eastern audiences. Beat Your Host, will undoubtedly be received with as much enthusiasm and we look forward to evolving the shows for the maximum enjoyment of Middle Eastern viewers.”