Streaming takes entertainment revenues to new heights in 2019 | Media Analysis | Business
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The Theme Report, the Motion Picture Association’s (MPA’s) analysis and survey of the global theatrical and home/mobile entertainment market environment, has shown that 2019 saw takings soar past the $100 billion mark for the first time.
MPA revs 16March2020
In setting some context for the spike in revenues, the MPA noted that in 2019 its membership changed, with the addition of Netflix and the merger of two existing member studios, Disney and Fox. It added hat the film ad TV industry was developing at ‘breakneck’ pace with streaming recognised a huge part of the industry’s future.

The MPA said that the report data affirmed its commitment to providing content where and when and on any device. In particular it found that 85% of children and 55% of adults in the US watched films and TV shows on a mobile device. The global home/mobile entertainment streaming market was found to be growing at 14%.

Of the $101 billion of combined theatrical revenues recorded in all for 2019, up 8% annually, the survey did not include pay-TV subscriptions. In 2019, the global home/mobile entertainment market was found to have reached $58.8 billion, a 14% increase compared with 2018. The analysis suggested that the growth was driven by the digital market which increased 18% within US and 29% elsewhere.

The number of subscriptions to global online video services grew to 863.9 million in 2019, a 28% increase compared with the figure recorded a year earlier. Looking at the US, The Theme Report found that more than four-fifths of US adults watched films and TV shows via traditional services, the highest proportion for any home mobile viewing method, followed by online services.

The pay-TV subscription market excluding online video amounted to $244.6 billion globally in 2019 with cable remaining the highest subscription video market. It saw an increase of $2.2 billion to $116 billion in 2019 despite the decrease in subscriptions. Online video was the third largest subscription market and had the largest increase in 2019 with a 31% increase to $10.6 billion.

The survey also found that the overall US home/mobile entertainment market – that is content released digitally and on disc – was $25.2 billion, up 8% compared with 2018. As the digital market increased by 18% compared with 2018, the physical market tumbled 19% during the same period.