Wurl reaches 100MN CTVs, gains 1.2BN targeted ads in first full year | Ratings/Measurement | News | Rapid TV News
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Connected TV streaming video distribution and advertising services provider Wurl has posted a strong first full year of operations expanding its network to reach 100 million CTVs in nine countries in its first full year of operation with key metrics up across the board.

Over the past 12 months, Wurl launched more than 180 streaming channels on its network, bringing together global video producers, video services and advertisers and enabling video producers to build global distribution for ad-supported linear channels, live events, video-on-demand and marathons. The number of channels on the Wurl Network grew 41%.

The result of this was that Wurl saw average revenues per user increase 75% from Q4 2018 to Q4 2019 and revenue tripling over the course of the financial year. The company also delivered more than 225 million hours of programming and more than 1.2 billion personally targeted ads. Ad impressions grew more than 15x from Q4 2018 to Q4 2019.

“Our growth has exceeded our own expectations,” commented Wurl CEO Sean Doherty. “Our business model is built on key areas of expansion: adding more video producers to our network, launching more streaming channels, increasing viewers per channel and increasing the advertising fill rate. With streaming adoption accelerating all over the world, Wurl’s strategy as a global enabler is driving exponential growth for our company and solidifying our position as the global leader in CTV services.”