CNN claims ‘historic’ Brazilian launch | Programming | News | Rapid TV News
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Global news giant CNN is claiming that the launch of its local service in Brazil on 15 March will mark one of the most eagerly anticipated moments for journalism in the country.

Cnn Brasil 10Mar2020CNN Brasil promises to offer a commitment to impartial and agenda-setting journalism produced by a team of reporters and producers led by journalist Douglas Tavolaro, who is renowned in the Brazilian media market. In all, CNN Brasil has recruited more than 300 journalists, including many of the most experienced and prominent figures in Brazilian journalism, who will have the mission of telling stories from all corners of Brazil as well as cover the international agenda and the country’s place within it.

With hubs in Rio de Janeiro and Brasilia as well as reporters based in New York, Buenos Aires, Washington DC and London, CNN Brasil will head-quartered at a purpose-built facility including multimedia newsroom and studios on the iconic Paulista Avenue in central Sao Paulo.

All CNN Brasil content will be multi-platform and distributed through pay-TV and digital media to reach an audience of over 60 million people from launch. In addition to its own digital platforms, CNN Brasil also has a presence across social media platforms, where the brand claims to have amassed more than a million followers ahead of launch.

CNN Brasil will operate through an agreement with CNN International Commercial (CNNIC) to license the CNN brand and access content and programming from across the CNN portfolio. Ahead of launch, CNN has worked closely with CNN Brasil to prepare infrastructure and provide training and consultancy in areas such as content production and newsroom standards and practices.

Commenting on the launch, CNNIC president Rani Raad said: “Congratulations to the entire CNN Brasil team for the impending launch of this highly anticipated news service which will increase media plurality by bringing the CNN brand of journalism to millions of Brazilians in their own language. We look forward to extending the reach and resonance of the CNN brand in one of the world’s largest countries through this exciting project with an impressive and well-resourced partner.”