Recession set to see LATAM market lose 5MN pay-TV subs | Pay-TV | News | Rapid TV News
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A study from Digital TV Research has found that the Latin American pay-TV sector has been hard hit by recession with the total number of subscribers falling by 4 million in 2019.

DigTVres 8March2020The analyst projects in the Latin America Pay TV Forecasts report, that by 2025 the market will have 67 million customers, five million fewer than in the peak year of 2017. Digital TV Research found that two operators account for nearly half of all Latin American pay-TV subscribers. América Móvil had 12.30 million subscribers, mostly under its Claro brand,) and DirecTV/Sky had 20.68 million subs by end-2019.

In terms of locations, the study showed that Brazil lost 3 million pay-TV subscribers in the four years to 2019 and its peak year of 2014 will not likely be bettered before 2025. Mexico has also lost subscribers since its peak year of 2016.

As in other regions, especially in the US, satellite TV is forecast to be the biggest pay-TV loser. Digital TV Research forecast in the Latin America Pay TV Forecasts report that there would be 28 million satellite TV subscribers by 2025, down from the peak of 36 million in 2017. In subscriber terms, digital cable TV will overtake pay satellite TV in 2021. Digital cable TV is likely to add 4 million subscribers between 2019 and 2025, but analogue cable TV will lose a similar number.