Only weeks away from launch in the region and as part of its plans to begin building a revenue bundle for Latin America, Pluto TV Latin America has forged partnerships with Telaria, SpotX, Column 6 and Smart Adserver among other key programmatic supply side partners (SSPs).
Pluto TV regards programmatic advertising as key for an AVOD platform such as itself since the automated buying and selling system of online advertising makes transactions efficient and more effective, streamlining the process, and consolidating digital advertising. When it goes to market, Pluto TV will have three different ways of generating income; programmatic, programming sponsors and direct advertising.“The AVOD category complements and strengthens our traditional business, positioning us as an important player. Not only are we able to offer our clients and business partners a solid and easy-to-use platform, but we also provide the necessary tools to help them fortify their strategies, ” commented said Eduardo Lebrija, EVP and chief commercial officer for Pluto TV parent ViacomCBS Networks Americas.
Pluto TV Latin America will be available by the end of March in seventeen countries, including Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay, and Venezuela. Pluto TV Brazil is set to launch at the end of 2020.
The free, ad-supported, streaming TV service will be available on cable operator platforms, apps available for download for iOS and Android mobile devices, and via web browser.
