Little Dot takes Wing to boost sports production | Major Businesses | Business | News | Rapid TV News
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In the first acquisition by the all3media majority owned company, digital content creator and distributor Little Dot Studios has bought London-based production studio Wing.
LittleDot Wing 4March2020
Set up in 2007 and run by husband and wife team and sports creatives Will and Tessa Ingham, Wing creates content for some of the world’s leading brands and sports governing bodies, including the International Olympics Committee, The America’s Cup, Formula 1, Coca-Cola, Hugo Boss, McLaren, Vodafone and Land Rover.

Little Dot Studios was set up for growth both organically and through further acquisitions which it says will be announced shortly. Its sports business has been increasing rapidly over the last three years across production, distribution, monetisation, media and insight activities for clients including Formula E racing, England and Wales Cricket Board, The FA, Eurosport, Red Bull and the ICC.

Little Dot Studios notes that with many sports and consumer brands looking to increase their engagement with younger skewing audiences, the deal with Wing will provide it with an enhanced sports production and creative capability to meet this growing global demand.

“Sports is a key strategic focus for Little Dot Studios, which we see providing a market for significant growth,” explained Little Dot Studios co-founder and CEO Andy Taylor. “Tessa and Will are multi-award winning producers, with very strong industry credentials and a high reputation for delivering quality content for sports bodies and brands. Acquiring Wing will enable us to accelerate our future growth with existing clients across the two companies as well as bringing in new partners. Wing’s creative excellence combined with Little Dot Studios’ understanding of data and platform algorithms will provide a truly unique service offering to the sport industry.”

The Inghams added: “From the inception of Wing our whole ethos has always been twofold - great partnerships and creating disruptive content. This new era enhances both…Teaming up with such a fast growing and progressive studio makes our dual offering very exciting and really powerful in the world of insanely quick moving digital content. We are delighted to be part of their seriously impressive journey and are really looking forward to changing the game with them.”