In a huge overhaul for the ViacomCBS-owned free AVOD streaming service, PlutoTV has undergone a major structural upgrade as well as revealing a new brand identity supported by its largest ever consumer marketing campaign.
Pluto TV currently has over 22 million monthly viewers in the US alone, and offers over 250 channels of live, linear, lean-back programming and thousands of on-demand titles streaming on major mobile, web and connected TV devices.The so-called Project Venetia is Pluto TV’s most significant product upgrade, delivering new features and design changes that further enhance the platform’s ease of access to premium entertainment. Features included in this release include a new linear user experience where viewer can choose from categories like Movies, News, Entertainment, Sports and more and can skip directly through Pluto TV’s channels directly to their preferred category.
An improved on-demand user experience feature allows users to go directly to their favourite VOD categories, while an all-new preview mode shows movie information and trailers before they click play. Viewers can now also favourite channels to keep them at the top of their channel guide every time they watch Pluto TV and save their top picks with a click in order to come back any time to watch.
When watching a programme live, viewers are now able to save select titles for on-demand to view at a later time. If the title is available on-demand, the Watch Now button will pop up in the guide.
Project Venetia is currently live on Apple, Vizio, and Roku devices with staged releases across other devices, including Android and Amazon Fire TV, and more features rolling out over the coming months. The new marketing campaign highlights Pluto TV’s ease of use and cost with a new brand tagline: Drop In. It’s Free.
“Today marks another major step for Pluto TV in its mission to entertain the planet. Project Venetia makes it even easier for viewers to find and enjoy their favourite streaming TV programming,” said Tom Ryan, CEO and co-founder of Pluto TV commenting on the moves. “And with our new brand campaign, we’re communicating the core value proposition of Pluto TV and inviting everyone to visit a bold new world of television. As our new tagline promises, you can drop in anytime and start watching hundreds of channels on any device, all for free.”
