TV Azteca taps Dalet to support digital, social and terrestrial channels | Infrastructure | News | Rapid TV News
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Mexico’s leading multimedia conglomerate TV Azteca has deployed Dalet Galaxy five to refresh the company’s content supply chain and deliver programming options faster to its audiences across all of its platforms.
TV Azteca 2 27Feb2020
The media group offers a wide range of entertainment programming including, series, live musicals, thematic programmes and sports. In addition to the diverse schedule, TV Azteca delivers news 18 hours per day through a network of local stations across the country.

The goal of TV Azteca’s transformation was to connect the digital content traffic for TV with the digital platforms and deliver to audiences programming options that encompass the breadth and depth of the news reporting, and the entirety of its media catalogue.

Dalet Galaxy five has given TV Azteca the technical capabilities to build the media production ecosystem, with the workflow acceleration to engage with audiences in real-time, explained TV Azteca CTO Pedro Carmona. “The project execution was remarkable and the resulting impact immediate,” he noted. “The TV Azteca operation went from a manual process, where on average it took 10 minutes to get content on-air, to near-instant and often automated real-time delivery of content and programmes. The benchmark for improved performance was undeniable and provided us the efficiency required to expand programme options for our viewers.”

Alongside Dalet Galaxy, TV Azteca implemented five mobile and collaborative production tools such as Dalet OneCut and Dalet WebSpace. The solution streamlined the firm’s content production field to facility, enabling more than 50 journalists to more prepare stories anywhere in the world.

Further boosting workflows are social media connectors which are designed to enable users to publish content to TV Azteca’s social channels. The integration is said to make creating and publishing content for Facebook, Twitter and other channels fast and fluid.

With several distinct media departments that previously operated in siloed production verticals, TV Azteca is now fully connected, interweaving workflows from programmes, news, sports, archives and marketing; ensuring content and programme information is shared for maximum production and distribution efficiency.
Overall, TV Azteca says that workflows have been accelerated by a factor of ten. According to third party consultants hired by the company, the Dalet-powered media infrastructure has reduced production inefficiencies by up to 30% across operations.

“We used to manually copy files over from one department to another and this took an enormous amount of time. Dalet Galaxy five automates the entire file migration from transcoding to metadata capture, which is so incredibly important for making content searchable across our archives,” added TV Azteca CIO Iván Neri.

“Before implementing the Dalet solution, we had duplicates and inconsistencies in content tagging that hindered collaboration and prevented us from maximising our content’s value. Automating processes and streamlining the workflow allows us to better utilise the rich programming we have stored in our vaults to audiences everywhere in the world.”