DRG, CME renew multi-year, multi-territory deal for The Farm | Deals | News | Rapid TV News
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NENT-group owned distributor and creator DRG has renewed its significant multi-territory, multi-year deal with Central European Media Enterprises (CME) for its primetime reality format The Farm.
TheFarm DRG CEM 10Jan2020
Originally created by Strix, and launched in Scandinavia in 2001, the programme is claimed to be one of the world’s most successful and enduring reality formats, with versions in more than 50 territories, many running for between 10 and 15 years. The show throws a group of men and women together on a farm in a bid to discover the simple life. They have to survive without any luxuries – including running water, electricity or mobile phones - and learn to live off the land. Each week they compete in a series of challenges and every week someone is evicted, until one person is left standing and declared the winner - Farmer of the Year.

Typically, the broadcasters strip the series annually in either 60’ or 90’ primetime episodes, every day for around three months, complete with companion highlights and talk shows. The new deal will see the format produced for three years from 2020 covering CME channels BTV (Bulgaria), Pro TV (Romania) and Markiza (Slovakia) which has already produced the show for 10 seasons.

“Nearly 20 year on, The Farm still resonates with broadcasters and viewers around the world and we are thrilled that its flexible and effective format has worked so well for CME, both on-screen in terms of ratings and off-air, with the publicity and social media engagement that it always generates,” commented DRG commercial director Adam Barth who looks after the relationship with CME. “We are delighted to extend this significant and far-reaching deal for a further three years and look forward to continuing our successful partnership with the team at CME.”

Tubi Neustad, content production director at Central European Media Enterprises added: “The Farm continues to be the number one reality show for a number of our broadcasters in Europe, so we were keen to extend our relationship with DRG and grow the programme brand still further in these territories.”