NTWRK lights Fuse for content, advertising partnership | Deals | News | Rapid TV News
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Millennial and GenZ cross-platform entertainment media brand Fuse Media has struck an e-commerce revenue-sharing, cross-promotional and advertising partnership with youth culture e-commerce and content platform NTWRK.

Fuse 16Dec2019NTWRK claims ‘unparalleled’ access to content hosted by the biggest names in pop culture. The video commerce provider’s first phase has been a collection of shopping content from brands and personalities driving youth culture and its mission is to add creative content and experiential one-of-a-kind experiences.

Through the new alliance, the two companies will offer viewers of Fuse’s original linear and digital content a first look at NTWRK’s exclusive product launches, which will then become available for purchase on the NTWRK app, with revenue being split between the two companies.

The partnership has begun with an episode of the Fuse original digital series Bust It Open spotlighting rapper Tory Lanez. Fuse will exclusively unveil a hoodie featured in the series which will be available for purchase on the NTWRK app NTWRK and Fuse will jointly promote tune in for Bust It Open and offer Fuse viewers a chance to win or buy the coveted hoodie.

“We’re thrilled to be partnering with NTWRK to offer our viewers an innovative and fun way to interact with Fuse content,” said Fuse Media SVP digital strategy and operations Patrick Courtney. “Bust It Open is just the beginning of what we can do to create shoppable experiences for our most popular digital and linear content brands.”

“We are excited to partner with Fuse on this project—making linear shoppable and expanding the NTWRK brand into the linear space,” added Cornell Brown, SVP Of Content at NTWRK. “Through this collaboration and highly exclusive merchandise we add value to consumers and marketers in digital, social and TV video commerce—a true innovation in first and second screen entertainment and commerce experience.”