ATEME powers first live 4K Ultra HD broadcast for TV Cultura | 4K/UltraHD | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Brazilian public broadcaster TV Cultura, part of Fundação Padre Anchieta and recognised for its educational and cultural content, has implemented the ATEME TITAN delivery system to realise 4K Ultra HD for the first time.

TVcultura 13Dec2019The landmark was reached during the live broadcast of the grand finale of Prelúdio 2019, a reality show dedicated to discovering talented classical musicians, which was broadcast in 4K-UHD on 24 November from Casa Sao Paulo Concert Hall. The live event was transmitted via satellite to a dedicated 4K channel of the major local cable TV operator as well as to TV Cultura’s YouTube channel.

Using ATEME’s TITAN UHD solution, TV CULTURA was said to have been able to transmit the event at premium video quality. “Our customers were given access to outstanding picture quality, with four-times more pixels and an enlarged colour range, which made the picture more true to life,” said TV Cultura engineering director Nelson Faria.

“We were pleased to support TV Cultura on this important live event, providing ATEME’s TITAN UHD solution and expertise,” added Gilmar Luna, director of engineering – LATAM, ATEME Brazil. “Our video delivery solutions are at the heart of many UHD service offerings and we are happy to be doing it here in Brazil.”