CuriosityStream serving over 10.5MN paying subscribers | Ratings/Measurement | News | Rapid TV News
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Documentary linear channel and on-demand service CuriosityStream is reporting that implementation of a bundled partnership fee, through which distributors can provide the service to all basic customers or to any significant customer segment, has resulted in rapid distribution growth.

CuriosityStream 13Feb2019Created by Discovery Channel founder John Hendricks,CuriosityStream’s SVOD platform offers a menu of over 2,800 premium factual and non-fiction titles that cover genres including science and space to history and wildlife to food and lifestyle.

The company has released documentation showing that it is currently serving 10,512,340 paying subscribers. This paying subscriber count does not include registrants who are under free-trial and as growth is accelerated, the company expects to continue its substantial subscriber gains through the end of this year and throughout 2020.

“As we have travelled the world to meet with cable, satellite, and mobile distributors, it became crystal clear to us that video providers are searching for impactful ways to serve the enormous appetite of their customers for universally-appealing factual content,” commented CuriosityStream president and CEO Clint Stinchcomb.

“Given the quality of our programming, our low wholesale cost compared with other providers, the enormous desire for on-demand streaming content and short-form factual choices for mobile, we are currently on a high growth trajectory. Our early success in growing paying subscribers through distributors is attributable, I believe, to the flexibility we offer our affiliates through a ‘partnership fee’ that allows distributors to use our content however they need to support their revenue and sub growth strategies.”

Hendricks added: “We are thrilled to play an integral role in the plans by video distributors who are adapting their platforms to the unstoppable quest by consumers for quality content on demand. We are now implementing our plan to be a full partner with our US and global distribution affiliates in meeting their need for a high-quality factual content provider who can help drive video customer signups and retention, provide ‘stickiness’ to broadband and mobile customer offerings, and lower wholesale content costs. We expect that the ‘bundled’ distribution model launched first internationally and then in the U.S. will continue to roll out worldwide at a significant pace.”

CurisoityStream also announced that it has partnered with Millicom for upcoming launches in nine Latin American countries. Other CuriosityStream affiliate partners who have already implemented the new bundled distribution plan include Altice USA and Suddenlink in the US, StarHub in Singapore, Totalplay in Mexico,   Airtel in India, Multichoice’s DStv across Africa, Liberty Global / FLOW in the Caribbean, and REV TV on Cable Bahamas. Additional carriage agreements are expected to be announced in the weeks and months ahead.