Marking what the content provider calls a major new milestone and achieving its year-end target, AMC Networks has revealed that its four targeted subscription video-on-demand services now exceed two million subscribers.
SIx months ago, the company revealed that it had added more streaming video subscribers in the first half of the year than it ever has for a six-month period.
The targeted SVOD services offer curated content destinations that provide unique viewership experiences for distinct audiences. They include Acorn TV, specialising in mysteries and drama from Britain and beyond; Shudder, serving fans of horror and suspense; Sundance Now, featuring mysteries, dramas and true crime; and UMC, the first streaming destination dedicated to black audiences.
AMC Networks believes that with its targeted SVOD services it is building loyal and engaged fan communities. “From a financial perspective, our offerings are efficient and attractive, with a large addressable market. We spend much less on programming and marketing than the general entertainment streaming services, and we are able to achieve scale at much lower subscriber levels. As a result, our subscribers have very attractive long-term values,” explained AMC Networks CEO and president Josh Sapan.
“As the market for this category evolves, consumers are increasingly complementing their general entertainment subscriptions with our services, which are becoming ‘must-have’ destinations for each of our target audiences.”