Connectivity ‘cravings’ drive US appetite for 5G | Media Analysis | Business
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Research from Deloitte has found that US tech users are ready for faster and more reliable internet speeds and the advent of 5G cellular technology will likely spike a surge in upgrade sales.
Deloitte 9Dec2019
According to Deloitte’s inaugural US edition of the Connectivity and Mobile Trends (CMT) survey, the consumer has never had more desire for faster, safer connectivity. It notes that US households now support an average of 11 connected devices including seven smart screens to view and interact with content, and that as 5G availability increases, a perceived “connectivity craving” can be satisfied if smartphone manufacturers and telecommunication carriers are ready to deliver.

The report also revealed that almost two-thirds of consumers said that when 5G is available they would be more likely to upgrade to a 5G-compatible smartphone. In addition just over three-fifths said they would likely replace their internet service with 5G or Wi-Fi, if it delivered speeds equivalent to those of fibre.
The report also delivered what could be good news for the TV and video industry, noting that 5G could spark next-generation entertainment. Deloitte said that its survey indicates as carriers invest in 5G and roll it out in the US, a significant percentage of consumers will adopt the service quickly if it delivers on its promise of faster speeds and better coverage. The results showed that 43% of consumers currently faced issues when watching videos on their smartphone, while 41% felt their mobile data speeds are not fast enough.

As carriers roll out 5G in the United States, a significant number of consumers will adopt the service quickly — if it delivers on its promise of faster speeds and better coverage,” said Kevin Westcott, vice chairman, Deloitte LLP and US telecom and media and entertainment leader commenting on the Connectivity and Mobile Trends report.

“Major networks and studios will continue to launch their own streaming and other data-heavy entertainment services like online multiplayer games, augmented reality, and virtual reality, accelerating the race to attract and retain customers. Providers that can satisfy the ‘connectivity plus content’ equation first will likely be the most successful.”