Parade, Outdoor Channel team on lifestyle content | Deals | News | Rapid TV News
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Independent distribution company Parade Media has inked a content and equity partnership with Asian pay-TV lifestyle programming provider Outdoor Channel.
OUtdoorChannel Parade 6Dec2019
The deal will see Outdoor Channel license several hundred hours of Parade Media’s content and at the same time Parade Media will become a strategic equity partner in the Outdoor Channel.

Loaded with first-run and exclusive combination of action, adventure and survival programming. Outdoor Channel (Asia) is available across 19 countries to more than 35 million TV households and OTT users. Since launch in 2015, Parade has built a library of more than 1900 hours of premium factual programming and has produced over 50 hours of original content.

The partnership with Outdoor Channel will also involve the launch of a brand new lifestyle brand, MyLife which will air as a nightly prime time block on Outdoor Channel throughout South East and North Asia. Australia and New Zealand will follow later. Initial key titles making up the MyLife block include Andy and Ben Eat the World, Into the Outback with Abbey Holmes, My Sri Lanka with Peter Kuruvita, Xscape, The Ultimate Rush and Wild Lives.

“Parade has successfully built a portfolio of premium lifestyle and factual series working with some of the industry’s best-in-class producers, and biggest names in culinary travel,” said Parade CEO Media Matthew Ashcroft, commenting on the deal. “We are beyond excited to collaborate with The Outdoor Channel on the newly created MyLife branded block, and as a strategic partner we look forward to working with Gregg and his executive team as they execute on an aggressive growth strategy to reach new platforms and audiences across North and Southeast Asia.”

Gregg Creevey, managing director of Outdoor Channel added: “The success of Outdoor Channel to date has been built on the tight curation of outdoor themed lifestyle and entertainment content. Now with Parade as a strategic partner we can broaden our appeal with other genres synonymous with outdoor lifestyles such as food, travel and adventure.”