Grupo Globo enters strategic partnership with Pixellot | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
With an ambition to ramp-up artificial intelligence-automated production in South America’s largest media market, expanding the right-holder’s coverage of numerous sports leagues and competitions across Brazil, Grupo Globo has entered into a partnership with Pixellot.

pixelott 5Dec2019The Tel Aviv firm’s AI-driven technology is designed to automate the production workflow from sports ground to end users. Using an unmanned multi-camera device and a cloud-based AI, auto-production algorithms track the flow of play, update the scoreboard, identify highlights, and insert ads without human intervention. Pixellot then distributes the game footage across web and mobile platforms.

The partnership — which includes a US$ 3.3 million investment in Pixellot and installation of its AI-Automated production systems at stadiums, facilities and sporting complexes across the country — is also attributed with being able to open up new content opportunities of sports leagues and competitions that were previously unavailable to the Brazilian public. As a result, says Globo, sports fans will receive access to more live and on-demand matches and events across multiple screens and distributions platforms that it owns and operates.

“After reviewing many technologies in the media market, we concluded that Pixellot has developed the only technology that can provide a solution at the scale and quality we require. It also has the widest portfolio of products that can cater to every market in our media value chain,” says Roberto Marinho Neto, director of the sports division at Grupo Globo.

“Globo will be able to produce entire new verticals of sports and expand our coverage in football, which is the national passion. This includes professional men and women leagues and competitions, as well as semi-professional and niche sports for the first time ever.”

“We are thrilled to announce this new strategic partnership and investment by Grupo Globo, one of the world’s largest media companies,” added Pixellot CEO Alon Werber. “The Brazilian market is filled with millions of enthusiastic sports fans in many types of sports. Grupo Globo’s vision to lead a technological revolution in sports coverage will deliver increased fan access and enable the company to monetise entire sporting verticals for the very first time, pioneering a seismic advancement of the South American sports industry.”