Rockbot launches business-focussed multi-channel TV platform | OTT | News | Rapid TV News
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Aiming to take the so-called streaming wars into uncharted territory, that is an out-of-home video industry said to be worth $4 billion, Rockbot TV has launched the first multi-channel streaming TV platform designed for businesses.

Garrett Dodge CEO Rockbot 5Dec2019Rockbot TV is an OTT-delivered platform that provides a number of customisable tools and features for businesses to use to create the optimal experience for their customers. With backing from investors that include Google Ventures and Universal Music Group, the company has a track record in aiming this sector and has already created a smart music platform for businesses, providing streaming media services to US businesses such as Panera Bread, Anytime Fitness and Neiman Marcus.

The scope of the new business will go from stand-alone, local businesses to the multi-location brands, providing such firms with an alternative to the consumer and residential-focused services provided by legacy pay-TV providers.

“Millions of consumers watch TV out of home each year. Nielsen estimates that 11% of sports viewership alone takes place out of the home (OOH). Rockbot TV is the first OTT platform targeting this $4 billion industry,” explained Rockbot CEO Garrett Dodge (pictured).

“Until now, businesses had no alternative than to use cable and satellite TV platforms designed for residential consumer use. Rockbot TV has the technology and toolset designed for the needs of businesses and the content designed specifically to engage their customers.”

Rockbot TV claims to offer a number of added benefits to channel and content providers, with the potential of reaching millions of out-of-home viewers, enabling brands to have the opportunity to reach new audiences.

Among the features Rockbot TV offers businesses are automatic daily scheduling that allows business owners to optimise the TV experience for customers throughout the day, centralised control and management of any number of locations, the ability to add marketing and branding to the venue’s TV experience.

The company has signed a number of content providers to the platform including QuickTake by Bloomberg, Bloomberg TV, Top Stories by Newsy; FTF- For the Fans (formerly Eleven Sports), World Poker Tour (WPT), Stadium, ACC Digital Network, EDGEsport, SportsGrid (sports gambling channel); Fashion TV, Outside TV+, Insight TV and GoPro.