Vodafone to supply TV subs with Apple TV 4K | IPTV | News | Rapid TV News
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In a move that well and truly indicates the comms giant’s intention to throw its hat into the ring of converged comms offers, Vodafone has announced that customers of its Together bundle will now receive Apple TV 4K as their exclusive set-top box and a free12-month Apple TV+ subscription.
apple tvplus 1Nov2019
Explaining the offer, Max Taylor, consumer director at Vodafone UK said: “We’re giving customers unlimited mobile data, unlimited home broadband and now Apple TV 4K with Apple TV+ included for a year in one great package. Now our customers can use Vodafone’s game changing unlimited data to seamlessly stream content - whether they’re in the home, or out and about. With access to live TV, catch-up services, plus our choice of content partners we believe that our customers can get all the entertainment they want in one easy bundle from Vodafone.”

Prices start at £54 per month for a Vodafone Together plan including Unlimited Mobile Data, Unlimited 35 Mbps Superfast 1 Extra Home Broadband and an Apple TV 4K. For an additional £4 customers can upgrade to 63 Mbps Superfast 2 Extra Home Broadband. Customers can also add one of Vodafone’s content bundles such as Spotify Premium, a NOW TV Entertainment Pass and Amazon Prime Video for £6 per month.

As part of Vodafone Together, customers can have what the operator calls unlimited data and access to 5G and those who already have a 5G smartphone will benefit from 5G at no extra cost in 5G areas.

This was a “punchy” bundle when compared to rival offerings in the market, said Paolo Pescatore, technology, media and telecoms analyst at PP Foresight. “Convergence represents the next battle ground in the UK,” he noted. “It represents one of the few areas of future growth for all providers. Even the early 5G network launches is a testament to this with games and video services featuring prominently with all tariffs and marketing. The role of content aggregator across super-fast networks is still up for grabs. This represents a first step for Vodafone as part of grandeur aspirations in TV.”