Astro extends 4K UHD offer with Insight TV | 4K/UltraHD | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Months after it first introduced an Ultra HD offer to its customers, Malaysian operator Astro is now launching a dedicated branded 4K UHD block with content from 4K UHD HDR broadcaster and producer Insight TV.
Insight TV Car Crews 30July2019
Astro claims to be the leading content and consumer company in the TV, OTT, radio, digital and commerce space in Malaysia and Brunei, serving 23 million individuals in 5.7 million households, which is equivalent to 77% of Malaysian TV households. Through the new deal, Astro viewers will be able to watch shows including Car Crews with Supercar Blondie starring social-celebrity and supercar fanatic Alex Hirschi — aka Supercar Blondie —, as well as the Streetkings in Jail, a co-production with VICE Studios, featuring football legends Ruud Gullit and Gilberto Silva.

“We are constantly looking to add value for our consumers with progressive offerings, and we created a lot of buzz last year when we showed the first 4K UHD broadcast of the Premier League in Malaysia,” said Astro Malaysia SAVP Sharmin Parameswaran. “We will be continuing that momentum with the launch of Insight TV’s unique and exciting 4K UHD content.”

Insight TV director of media sales Natalie Boot added, “Asia is an important region for us, and we’re delighted to be expanding our footprint on the Astro UHD platform. This latest distribution partnership further underscores our commitment in bringing high-quality, unique programming to viewers around the world.”