Viu, Discovery team on factual, lifestyle programming | OTT | News | Rapid TV News
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PCCW Media Group’s OTT service Viu has embarked on a collaboration with content giant Discovery to bring factual and lifestyle entertainment content to digital audiences in Southeast Asia.
viu discovery 29Nov2019
The deal will see Viu subscribers gain access to Discovery Networks Asia Pacific channels on an on-demand basis, including Discovery, Discovery Asia, Animal Planet, Food Network, TLC and HGTV. Such channels offer genres such as lifestyle content, reality content and docuseries. The content will be available in six markets, including Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Viu subs will also have access to Asian Food Network content.

Content will be in English, Bahasa Melayu, Bahasa Indonesia, Traditional Chinese, and Thai subtitles per as-available basis.

Commenting on the deal, Viu chief executive officer Janice Lee said: “Having firmly established a highly engaged user base in the past few years, our collaboration with Discovery marks a further step in the continual expansion of our offerings to enrich the content experience for our viewers through international and regional collaborations as well as through the development of Viu Original. With Discovery we see the opportunity to offer top quality factual and lifestyle entertainment, including travel, lifestyle and living, that resonates with a broad spectrum of our audience on the Viu platform.”

Discovery Networks Asia Pacific vice president and general manager Anna Pak Southeast added: “We are excited to partner with Viu and expand the reach of our brands to digital audiences. With its large and growing fanbase, Viu is an obvious partner as a leading OTT platform in APAC and our partnership will bring new business opportunities to Discovery.

“Our earlier collaboration with Viu on No Sleep No FOMO provided us with a deeper understanding of Viu’s expanding user base across the region and the high-quality service it provides. This is particularly important to us as a premium brand and our efforts to offer our modernised Asian Food Network content to a broader