It’s not known what the initial goals for Disney+ were, the 2024 goal is 60–90 million users, but after launch day on 12 November saw over 10 million downloads, research has shown that the service has now generated over five million more since but success would not seem to be at the expense of SVOD leader Netflix – yet.
According to research from digital media data provider Apptopia that is specifically tracking the direct-to-consumer service, Disney+ has now generated over 15.5 million downloads.
The research also showed that Disney+ users have so far generated as many as 25.6 million viewing sessions per day on the mobile app whose popularity was given a huge boost bey the decision of US telco Verizon to offer the service free for twelve months to new 5G customers. Google has followed suit is offering three free months of Disney+ to all customers buying products from its new Chromebook range.
Spurring uptake has been live action Star Wars drama The Mandalorian which, says data from Parrot Analytics, is now officially the most requested series in US TV.
Yet the success of Disney+ hasn’t been the result of a zero sum game. Apptopia also found in its research that viewing trends for rivals Netflix, HBO and Amazon Prime are almost identical to that before Disney+ came into operation. Looking at the specific case of Netflix, the Bloomberg news agency backed up Apptopia’s analysis reporting that neither Disney+ nor Apple+ had generated any adverse effect on Netflix viewing.
The research also showed that Disney+ users have so far generated as many as 25.6 million viewing sessions per day on the mobile app whose popularity was given a huge boost bey the decision of US telco Verizon to offer the service free for twelve months to new 5G customers. Google has followed suit is offering three free months of Disney+ to all customers buying products from its new Chromebook range.
Spurring uptake has been live action Star Wars drama The Mandalorian which, says data from Parrot Analytics, is now officially the most requested series in US TV.
Yet the success of Disney+ hasn’t been the result of a zero sum game. Apptopia also found in its research that viewing trends for rivals Netflix, HBO and Amazon Prime are almost identical to that before Disney+ came into operation. Looking at the specific case of Netflix, the Bloomberg news agency backed up Apptopia’s analysis reporting that neither Disney+ nor Apple+ had generated any adverse effect on Netflix viewing.
