Disney+’s The Mandalorian most demanded programme on US TV | Media Analysis | Business
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Very much in-demand and not just on-demand but also across all platforms in the country, Disney+'s live action Star Wars drama The Mandalorian is now officially the most requested series in US TV, says data from Parrot Analytics.
DIsney 13Nov2019
The original series has been key to getting the Disney+ direct-to-consumer bouquet off to an incredible first-day on 12 November attracting more than ten million customers in the US, Canada, Australia, the Netherlands Puerto Rico.

Parrot’s initial data for the week of 10–16 November found that the series jumped up to third most in-demand digital original with US audiences. Since launch, Parrot has expected Disney+'s episodic release strategy to see demand for The Mandalorian continue to grow further as new episodes became available to stream. This is precisely what has happened.

The latest Parrott data has found that now just less than two weeks after debuting, for 17–23 November, The Mandal nearly tripled its demand week-on-week and ended the 21-week reign of Netflix’s Stranger Things as America's most in-demand digital exclusive series. For the week The Mandalorian was 93.5x more in-demand than the average US title.

Parrott stressed that while demand is a metric that should not be confused with subscriber numbers, this is a strong indication that the Star Wars series is driving a lot of sign-ups to the recently debuted Disney+ service.

The analyst added that reaching the top of the overall chart was even more impressive given the fierce competition The Mandalorian faced in the seven-day period. The company’s data showed that almost every title in the top ten gained at least 15% more audience TV demand compared to last week. The exception to this was Stranger Things, which experienced a 20% drop in demand. As a result, the sci-fi show fell four places to fifth.