Network 10 reduces production turnaround from hours to minutes with AWS | Infrastructure | News | Rapid TV News
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In the latest example of the power of the cloud percolating through to the world of broadcast and media, cloud giant AWS Media Services is claiming to have provided Network 10, one of Australia’s leading broadcasters, with faster and more reliable streaming video capabilities.
Network10 AWS 19Nov2019
Network 10 has been delivering content to the Australian public for more than 50 years and the company says that its remit is to be on the constant lookout for tools that allow it to innovate and improve its offering for viewers. It has worked with AWS since 2015 and uses a suite of AWS services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Relational Database Service (RDS), Amazon Simple Storage Service (Amazon S3), Amazon Elasticsearch Service, Amazon Virtual Private Cloud (VPC), and Amazon ElastiCache to store and process on-demand and archival footage.

The broadcaster was one of the first companies in Australia to use the AWS Elemental MediaConnect cloud video transfer service, designed to provide secure and reliable delivery of live video content. The technology has enabled Network 10 to transport video from Kruger National Park in South Africa to its Sydney-based production studio for I’m a Celebrity...Get Me Out of Here during the 2019 season, and will be used again in the upcoming seventh season. It will also see use in enhancing the streaming delivery for live-streamed sports and entertainment shows, including The Bachelor, Australian Survivor, and MasterChef Australia.

AWS Elemental MediaLive is deployed by Network 10 as a streaming tool that encodes live video for play on any device, from broadcast television to internet-connected devices, such as smartphones and connected TVs. With AWS Elemental MediaConvert, Network 10 can process video files and clips to prepare on-demand content for distribution or archiving. Using a combination of AWS Elemental MediaConnect and Aspera’s High Speed Transfer Service, Network 10 says that it has been able to reduce its production turn around window from overnight to less than two hours, and in some cases, only a few minutes.

“By working with AWS, we have been able to speed up [processes] and deliver more content, and more importantly, richer content for production and advertisers,” explained Network 10 chief information and technology officer Jason Tuendemann (pictured right). “We are excited to be one of the first customers to use AWS Elemental MediaConnect in the Australian market, and to continue innovating with AWS tools and services.”

“The Australian broadcasting industry is undergoing an incredible transformation using digital technology,” added AWS Australia and New Zealand commercial director Adam Beavis. “Network 10 was charged with delivering a high-quality stream of live video content at a low cost – a task [now] made a reality.”