Vobile completes Rights ID and Channel ID acquisition | Major Businesses | Business
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Online video content protection and monetisation Vobile has announced the successful completion of its purchase of Zefr's Rights ID and Channel ID businesses which focus on content monetisation and viewer engagement maximisation.

Vobile 19Nov2019Vobile provides video content protection services to the entertainment studios and television networks and says that the assets that it has just purchased offer complementary customer bases and technologies to help content owners maintain full control of their assets on the Internet. 

Vobile regards the acquisition as “strategic and transformative”, and able to accelerate its revenue growth. “This is an exciting milestone for Vobile, as we round out the world's leading video content protection and monetisation platform at a time when major media companies are redefining video distribution models with the launch of direct-to-consumer (DTC) subscription services,” said Vobile CEO and founder Yangbin Wang.

“Stopping online piracy to minimise subscription revenue loss and leveraging social media influencer marketing to maximise subscriber base are critically important to the success of DTC businesses.”

The aquisition was done with financing from Accel-KKR Credit Partners, a fund managed by leading technology-focused investment firm, Accel-KKR. “At Accel-KKR, we invest in vertically oriented technology businesses that add value to their niche industry," added Samantha Shows, managing director and head of credit investing at Accel-KKR. "In our industry research, we have come to understand that Vobile along with Rights ID and Channel ID are viewed as thought leaders by content owners and production studios. We are pleased to support the acquisition and are excited to see Vobile expand with innovative solutions to help content owners address digital piracy and revenue opportunities."