BT regains UK Champions League rights | Deals | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Proving again the doubters wrong in taking over the franchise from Sky, and after two years of Liverpool FC-fuelled ratings highs from Champions League finals, BT Sport has netted once again the rights to be the exclusive home of all top flight European club football until 2024.
BTSport 15Nov2019
The new deal with European football governing rights holders UEFA sees BT secure the rights to all 420 games of the UEFA Champions League, UEFA Europa League and the new UEFA Europa Conference League, for a further three seasons. This represents an increase of 77 games from the previous deal, and includes highlights and in-match clips, and commences in 2021.

BT is paying £400 million each year for the rights, and says that it will be a strong position to monetise this investment through subscriptions, wholesale access, commercial, and advertising revenues.

BT basked in the 2018/2019 season not just from Liverpool’s campaign that saw the Reds win Europe’s top club trophy for the sixth time but also Chelsea and Arsenal’s run to the Europa League final where the Blues routed their north London rivals in the final. BT Sport recorded a 26 % increase in UEFA Champions League viewer hours, with the UEFA Champions League final between Liverpool and Spurs available for all to watch in the UK on social media, and a record breaking 11.3 million people tuning in across all platforms to see Mohammad Salah and Divock Origi bring the big cup back to Merseyside.

Since BT Sport started broadcasting the UEFA Champions League in 2015, every single game has available on TV and via the BT Sport App. There has also been the Goals Show, broadcasts for the finals in 4K UHD, and 360° coverage.

Commenting on the new deal, Marc Allera, CEO of BT’s Consumer Division, said, “We’re delighted to remain the home of UEFA Champions League in the UK. BT Sport leads the way when it comes to UEFA Champions League coverage, and we’re very excited to continue to bring our world class coverage to one of the most exciting football competitions in the world - whether that’s broadcasting 12 games simultaneously or delivering industry leading images in 4K UHD.”

UEFA marketing director Guy Laurent Epstein added: “UEFA is delighted to continue its strong partnership with BT until 2024. All matches will be available across the BT Sport channels and digital services and in addition UK football fans will be able to enjoy club competition highlights for free on social media each match week, as well as the finals to the UEFA Champions League, UEFA Europa League and the newly formed UEFA Europa Conference League. Its high quality production and programming standards set the bar for the industry and audiences will continue to enjoy the competitions in new ways via BT’s innovative approach as it showcases new technologies.”