Future buys Barcroft to boost original slate | Major Businesses | Business
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UK factual TV and digital video production company Barcroft Studios has entered into an agreement that sees its full acquisition by global multi-platform media company Future for £23.5 million in a combination of cash and shares.

barcroft 15 Feb 2017 1Future’s portfolio includes brands such as TechRadar, PC Gamer, MusicRadar, Space.com, Android Central, Real Homes and Total Film. Barcroft has to date established 15 original self-funded digital series, including Extreme Love, Born Different and Beastly which have attracted over 63 million followers across social video platforms including YouTube, Snapchat and Facebook. A number of these brands have subsequently been adapted as TV shows for broadcast networks and VOD platforms with more to follow in 2020.

Barcroft believes that the deal will give it a way in which to accelerate the creation, production and distribution of its original series. The acquisition will see Barcroft Studios develop and produce original TV programming and video content for Future’s portfolio of over 180 media brand. This the parties hope will create heightened engagement with consumers and new revenue streams.

The sale process is expected to be completed by the end of November 2019 and comes three years after Channel 4 acquired a minority stake in Barcroft Media via its Indie Growth Fund and sees the broadcaster exit from the business.

“We’re delighted to join one of Britain’s most successful media companies. Future's stable of media brands is rapidly evolving across digital, e-commerce and events,” said Sam Barcroft, CEO of Barcroft Studios commenting on the deal. “Combining this with our expertise in the creation and distribution...is an exciting proposition, enabling us to supersize our offering to broadcast, VOD and social media partners. We also can’t wait to collaborate with Future’s world class editorial teams, launching some of publishing’s most iconic media IP into TV and digital video.”

“Barcroft Studios are innovative TV and digital video producers who understand how to build communities at scale around content,” added Future chief executive Zillah Byng-Thorne. “With this acquisition we see a fantastic opportunity to further innovate across our diverse media portfolio. The opportunity to bring Barcroft Studios’ own IP, huge audiences and their team’s production expertise alongside our fantastic editorial content and brands, leveraging them into TV and video is an exciting step forward.”