twofour54 gains Dolby Vision certification | Infrastructure | News | Rapid TV News
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Enhancing its post-production facilities, twofour54 Abu Dhabi has had its base certified with Dolby Vision technology and tools, meaning said the company that it was fully-equipped to meet the post-production needs for colour-grading and mastering Dolby Vision HDR content.
twofour54 13Nov2019
twofour54 is the first certified Dolby Vision facility in the UAE, in an endeavour to achieve highest global standard for the content created in Abu Dhabi’s media hub – in both Arabic and English. The company says that the certification will ensure that content created in its editing suite stays enhanced across platforms from TVs to mobiles and laptops.

Such content is seen as fit for release on digital streaming platforms and Netflix or Amazon Prime, thus opening up even more channels for content creators in Abu Dhabi said the firm. It added that as these SVOD players compete with existing broadcasters, the global production sector is experiencing unprecedented demand for high-quality production facilities. twofour54 noted that the global demand for production facilities such as its own is outstripping supply.

“Being the first production facility in the UAE to receive Dolby Vision certification demonstrates twofour54’s commitment to growing the creative industries in Abu Dhabi by ensuring media companies have access to the best in the business,” observed twofour54 director of commercial services Katrina Anderson.

“The way we consume content has been transformed by connectivity and digitalisation, with consumers able to choose not only what they watch but where, when and how. This means it is essential that content creators have access to industry-leading technology such as Dolby Vision in order to ensure their content reaches as wide an audience as possible around the world.”

“We have seen an increased interest for Dolby Vision in home entertainment due to growing popularity of digital streaming services in Middle East, and we are now able to support studios and content creators with leading-edge tools that are deployed at twofour54 world-class post facility,” added Pankaj Kedia, managing director – emerging markets, Dolby Laboratories.

Dolby Vision is the preferred HDR mastering workflow for leading studios and growing number of content creators, and hence this latest offering demonstrates twofour54's commitment to make Abu-Dhabi a preferred location for film and TV production.”