Viu inks content deal with GMM Grammy in Thailand | Deals | News | Rapid TV News
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PCCW Media Group’s Viu pan-regional OTT video service has extended collaboration with GMM Grammy to include additional top-ranked Thai content on its service in that country.
Viu GMMGrammy 12Nov2019
The collaboration between the two companies is now in its second year and among a wide variety of content, the deal will see Viu offer privileged access to premium entertainment content from GMM MUSIC and GMM 25 for its Thai users. Viu will also offer content from GMMMUSIC, GMM TV and CHANGE2561 that includes drama series, variety and talk shows starring a succession of Thai stars. in all the new contract will triple the volume of GMM programming from that of in 2018.

Viu Thailand users will also be the first audience to enjoy exclusive online access to GMM25 and GMM MUSIC content within just two hours of its initial broadcast on local TV channels. Shows featuring top artists from GMM MUSIC will be made exclusively available on Viu 45 days before appearing on any other service platform, and primetime TV dramas from GMM 25 and CHANGE2561 will now appear on Viu 30 days before being broadcasted by any other service platform.

“We are committed to providing premium content, which is why we have been pursuing partnership opportunities with GMM,” said Viu Thailand country manager Thawatvongse Silamanonda. “The result is that we are able to serve up local programming that resonates well with our highly-engaged users in Thailand. Viu regards this partnership as a win-win growth strategy by which we expand our audience, while GMM is able to reach its Gen Z and millennial viewers via digital screens from our platform. The tie-up also provides Viu with an opportunity to help develop the Thai entertainment ecosystem.”

GMM Music Business chief executive officer Phawit Chitrakorn added: “We see significant value in this partnership with Viu...Current trends are seeing consumers shifting to online content, which underscores the importance of our decision to join forces with Viu and benefit from its leading regional streaming platform. GMM Grammy sees this as a great opportunity to move its business forward. Working with Viu, we are creating artistic content to serve consumer tastes under subject headings such as tourism and food, as well as variety and game shows, plus offerings based on the popularity of certain artists.”