It’s up, up and away for the SVOD sector, according to a new report from Digital TV Research which predicts that the leading five global platforms will have 529 million SVOD subscribers by 2025.

Digital TV Research expects Disney+ to be the biggest winner in the new market, taking its total to 101 million subscribers. Netflix is set to increase by 70 million subscribers, revealing, said the analyst, that there is still growth for the most established platform. However, the study notes that Netflix will only add 6 million subscribers in the US. The US will still be by far the most important single country for these platforms, but it is also the most mature. International markets are becoming increasingly significant Digital TV Research added.
The study also says that HBO Max will have 30 million paying subscribers by 2025 and if non-payers are included then this figure could be tripled. The same it says is true for Apple TV+, which Digital TV Research forecasts will have 27 million paying subscribers by 2025.
Commenting on the SVOD Platform Forecast report, Simon Murray, principal analyst at Digital TV Research, said: “Competition is intense, with several platforms ‘reclaiming’ content from others and with price wars in place. Furthermore, there are several exclusive distribution deals. Only 29% of Netflix’s subscribers will be in the US by 2025. The proportion will be as high as 80% for the younger HBO Max.”