Globo brings divisions into single entity | Major Businesses | Business
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Brazilian production power house Globo is to bring as of January 2020 its subsidiaries TV Globo, Globosat, Som Livre,, Globoplay and DGCorp together to form a single new company.

globotv 14 july 2018The organisation will bear the name Globo and is the result of Globo’s digital transformation strategy, initiated in 2018 with a unification programme, UmaSóGlobo (ASingleGlobo), designed to combine technology and high-performance data processing to deliver content in a variety of formats, expanding customer experiences on a wider range of platforms.

In its new operational structure, Globo says that it will continue to produce content of what it calls 'great competitive advantage', available for digital products, linear TV and advertising. The idea is to house, process and manage all digital businesses in one centralised system, concentrating corporate expertise in competency clusters which will be able to provide support to the whole company. It will also seek partnerships and strategic alliances to explore new businesses related to different ecosystems and will particularly target the direct-to-consumer industry.

The Globo brand as it is known today, a synonym for free-to-air TV, will now give name to an entirely new company, an expanded and integrated undertaking aimed at exploring new challenges and opportunities,” explained Globo executive director Jorge Nóbrega. “We are currently undergoing a business transformation, as well as developing new ones. The digital experience has significantly changed the way people consume content and services, and we are changing with the times. The massive investment we have made in new technologies and business models does not mean that we will abandon our traditional strengths. Our strategy amplifies the power of television by bringing new digital opportunities to our free-to-air and pay-TV services, always putting customers at the core of our businesses.”

In the organisational structure, Paulo Marinho, head of Canais Globo (Globo Channels), will command TV Globo, managing the network’s affiliated broadcast stations and portfolio of its pay-TV channels. Content creation and production will be led by Carlos Henrique Schroder, who will be in charge of the creation and production of content covering entertainment, news and sports on all platforms.